Legal
Last updated: August 22, 2026 · Braden Consulting LLC ("Braden," "we," "us")
By checking the acceptance box at checkout, placing an order, or accessing any Braden Insights edition, you agree to this Subscription License Agreement (the "Agreement") on behalf of yourself and the organization you represent ("Customer," "you"). If you do not agree, do not order or use the Service. If you are accepting on behalf of an organization, you represent that you have authority to bind it.
Braden Insights provides subscription-based market intelligence products ("Editions"), including recurring reports, dashboards, datasets, alert briefs, and related deliverables (collectively, "Deliverables"). Each order identifies the Edition, scope (markets, roles, or portfolios licensed), seat count, cadence, and fees (the "Order"). Orders are accepted at Braden's discretion following access review; Braden may decline any order.
Subject to payment, Braden grants Customer a limited, non-exclusive, non-transferable, non-sublicensable license during the subscription term to use the Deliverables for Customer's internal business purposes only, within the scope and seat count stated in the Order. Excerpts may be included in Customer's internal work product and board or client materials provided the Deliverables are not made publicly available and are attributed where practicable.
Customer will not, and will not permit any third party to: (a) resell, redistribute, publish, or make Deliverables available outside Customer's organization; (b) use Deliverables to build, train, or improve a competing product or dataset; (c) remove proprietary notices; (d) share access credentials beyond licensed seats; (e) use automated means to extract the Service beyond delivered artifacts; or (f) use Deliverables in violation of law. Braden's methodologies, models, panels, and source-selection logic are proprietary and are not transferred by any Order.
Deliverables are compiled from public records, government datasets, licensed third-party sources, and Braden's own field verification. Public and third-party sources may contain errors, omissions, or lags that are outside Braden's control. Deliverables reflect information as of the stated "as-of" date and speak only as of that date.
DELIVERABLES ARE PROVIDED FOR GENERAL BUSINESS INFORMATION ONLY. THEY DO NOT CONSTITUTE — AND MUST NOT BE RELIED UPON AS — LEGAL, MEDICAL, CLINICAL, REGULATORY, ACCOUNTING, TAX, OR INVESTMENT ADVICE, AND DO NOT CREATE ANY PROFESSIONAL-CLIENT RELATIONSHIP. CUSTOMER IS SOLELY RESPONSIBLE FOR ITS DECISIONS, INCLUDING STAFFING, CLINICAL-OPERATIONS, LEGAL-STRATEGY, INVESTMENT, AND MARKET-ENTRY DECISIONS, AND SHOULD ENGAGE QUALIFIED PROFESSIONAL ADVISORS BEFORE ACTING.
The Service is not a consumer reporting agency and Deliverables are not "consumer reports" under the Fair Credit Reporting Act; Customer will not use Deliverables to determine any individual's eligibility for credit, insurance, employment, housing, or any other purpose regulated by the FCRA. The Service does not ingest, and Customer will not submit, protected health information as defined under HIPAA.
Braden and its licensors retain all right, title, and interest in the Service and Deliverables, including all compilations, methodologies, and derived metrics. No rights are granted except as expressly stated in Section 3. Feedback may be used by Braden without restriction.
Deliverables are Braden's confidential information; Customer information submitted at order (contact details, licensed scope) is Customer's confidential information. Each party will protect the other's confidential information with reasonable care and use it only to perform under this Agreement, except disclosures required by law with reasonable prior notice where lawful.
THE SERVICE AND ALL DELIVERABLES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, BRADEN DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, COMPLETENESS, AND ANY WARRANTY ARISING FROM COURSE OF DEALING OR TRADE USAGE. BRADEN DOES NOT WARRANT THAT DELIVERABLES ARE ERROR-FREE, CURRENT, OR SUITABLE FOR ANY PARTICULAR DECISION.
TO THE MAXIMUM EXTENT PERMITTED BY LAW: (A) NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, OR BUSINESS INTERRUPTION, EVEN IF ADVISED OF THE POSSIBILITY; AND (B) BRADEN'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THIS AGREEMENT WILL NOT EXCEED THE FEES ACTUALLY PAID BY CUSTOMER FOR THE SUBSCRIPTION GIVING RISE TO THE CLAIM DURING THE TWELVE (12) MONTHS PRECEDING THE EVENT FIRST GIVING RISE TO LIABILITY. THESE LIMITS APPLY REGARDLESS OF THE THEORY OF LIABILITY AND EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE. THE EXCLUSIONS IN (A) DO NOT APPLY TO CUSTOMER'S BREACH OF SECTIONS 3–4 OR EITHER PARTY'S INDEMNIFICATION OBLIGATIONS.
Customer will defend and indemnify Braden against third-party claims arising from (a) Customer's use of Deliverables in violation of this Agreement or law, or (b) decisions made or actions taken by Customer or its clients in reliance on Deliverables. Braden will defend and indemnify Customer against third-party claims that a Deliverable, as delivered, infringes a U.S. copyright, provided Customer promptly notifies Braden and permits Braden to control the defense.
This Agreement runs for the subscription term stated in the Order, renewing per Section 2. Braden may suspend delivery for non-payment or material breach on notice, and either party may terminate for material breach not cured within 30 days of written notice. On termination, Customer's license ends, except Customer may retain archival copies of Deliverables already delivered, subject to Sections 4–7, which survive along with Sections 8–10 and 12.
This Agreement is governed by the laws of the State of North Carolina, without regard to conflicts rules; exclusive venue lies in the state and federal courts sitting in North Carolina, and each party consents to their jurisdiction. This Agreement, together with the applicable Order and checkout record, is the entire agreement regarding its subject and supersedes prior discussions; no purchase-order terms apply. Braden may update these terms prospectively; the version presented and accepted at checkout governs that Order and its renewals unless a renewal is preceded by 30 days' notice of updated terms. Neither party is liable for delay caused by events beyond its reasonable control. Customer may not assign this Agreement without Braden's consent, except to a successor in a merger or asset sale that is not a Braden competitor. If any provision is unenforceable, it will be reformed to the minimum extent necessary and the remainder enforced. The parties are independent contractors.
Legal notices to Braden Consulting LLC may be sent to tull.kevin@gmail.com with the subject line "Legal notice — Braden Insights." Notices to Customer go to the email provided at checkout.